Golf shafts aren’t perfectly straight or perfectly round. Studies have shown that irregularities in a shaft’s structure cause off-line bending and twisting during the golf swing. This causes an increase in shot dispersion or, in irons, inconsistent performance from club to club.
The SST PURE® Shaft Alignment System analyzes the structure of any golf shaft and identifies its most stable bending plane, or Neutral-Axis™. When assembled in the clubhead in this SST PUREd® orientation, the result is improved consistency from club to club within your set and set to set within your brand.
A huge number of tour players have had their shafts PUREd in 2015. If you're interested we'll shortly be putting the list below so you can see who you will be joining if you want this option.